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Poynt Growth Highlights Massive Growth In Mobile Local Search; 1 Billion+ Daily Queries

March 15th, 2011

Mobile local search app Poynt indicated today that it’s surpassed the milestone of processing one billion plus interactions, while adding an average 30,000 new users per day during the month of February. Poynt is an app that’s tailored to connect consumers to local businesses, events, restaurants, movie theaters, gas prices and weather information among other things.  In [...]

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Moolah Media Launches Real-Time Tracking For Its Mobile Click-To-Call Service

March 15th, 2011

Moolah Media is a brand new startup, onlylaunching out of private beta in January, and is today launching a real-time tracking service for its unique click-to-call mobile advertising solution. The company’s main premise is based around the idea that a mobile ad should entice the consumer to perform an action, rather than just being a passive [...]

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Borrell Associates Debuts “Mobitrove” To Track Market-by-Market Mobile Advertising Spend

March 15th, 2011

Local advertising research firm Borrell Associates has launched an interesting new tool called “Mobitrove” which tracks mobile advertising spend on a market-by-market basis. Offering free data on more than 200 markets across the U.S., Mobitrove tracks spending on a state-wide and hyperlocal level.  Need to know the total mobile ad spend for Glendive, Montana for example? [...]

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Google Manages 97 Percent Of Paid Mobile Search, 40 Pct Of Google Maps Usage Is Mobile

March 15th, 2011

Google has been busy lately releasing stats on how much of its services are accessed via mobile devices.  We’ve long known that Google sees mobile as its next frontier, and by the looks of things, they’re quickly dominating the mobile channel like they’ve done Online. Recent reportsindicate around 5% of paid search spending is now in the [...]

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Zoove Goes Cross-Carrier With Its “StarStar Codes,” Adds Support For Sprint & T-Mobile

March 15th, 2011

Zoove Mobile is a unique mobile startup we’ve covered a few times in the past.  They offer an exclusive registry of short-dial vanity numbers called “StarStar Codes” for use in mobile marketing campaigns much like traditional SMS short codes. The primary difference between StarStar codes and short codes are that the former are much less costly to [...]

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Use Mobile Marketing to Grow a Niche Site

February 21st, 2011

Many people have joined the growing trend of creating niche sites online to make a quick profit. A niche site is a very good way to make money online because it allows a person to create a very highly targeted, keyword rich website that will attract people searching for the chosen key words. When a [...]

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Mobile Marketing Campaigns That Work

February 21st, 2011

Mobile technology is here to stay and professional writers, coaches, consultants and even brick and mortar companies can generate a highly effective and profitable income using a well thought out mobile marketing campaign. Lets think about it we have almost replaced wrist watches with the convenience of a cell phones clock. We don’t leave the house without [...]

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The Top 5 Mobile Marketing Administration Jobs

February 21st, 2011

The Top 5 Mobile Marketing Administration Jobs include a variety of employment options for thoughtful, creative problems solvers with entry level to executive management experience. Educational pathways to these jobs are abundant with many budding mobile marketing administrators starting their first jobs while enrolled in college. The demand is high and there has never been [...]

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Emerging Mobile Marketing Jobs

February 21st, 2011

Mobile Marketing is a booming industry right now and that is only expected to grow exponentially in the future. As with any newly developing market, the jobs that are required to carry out the tasks do not yet exist or need to be tweaked from previously existing positions. People will need to either move from [...]

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Dear Google: Big Brands Aren’t Enough

August 27th, 2010
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Top 10 Google results for apple

Posted by Dr. Pete Google’s recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand can completely dominate the top 10 with a single website. Let’s look at the [...]

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